Open Call Fashion
An open invitation to emerging fashion designers. Runway energy in raw industrial space a celebration of wearable art.
Apply by: 15 MARCH 2026 Show on: 17 JUNE 2026
Are you an emerging fashion label with a clear vision, bold ideas, and looks that deserve an international audience?
This is your moment.
While the art world talks, fashion walks - OMG, Franck! brings fashion to Basel during Basel Art Week 2026.
During Basel Art Week, the city becomes a global hotspot for art, culture, nightlife and creative exchange worldwide. That's when OMG, Franck! becomes one of the week's key meeting points.
"OMG, Franck! has all the ingredients to become a hotspot of Art Week: DJs, emerging artists, fashion shows, dance performances, a starred chef, and industrial charm."
— Basler Zeitung, 17 JUNE 2025
"The longer you stay here, the harder it becomes to say goodbye to this universe."
— Bajour, 17 JUNE 2025
We're creating a curated runway show and showroom moment - and we are investing in the framework so your collection can shine.
We're inviting independent fashion brands ready to present their collections to an open-minded, culture-driven audience. If your work has a pulse and a point of view – this is your stage.
What we provide:
- ✦A professionally curated fashion show during Basel Art Week as part of OMG, Franck!
- ✦Complete show production and organisation
- ✦Visibility within an international, fashion-forward creative community
- ✦Networking with brands, artists & cultural tastemakers
- ✦A dedicated corner shop / showroom on show day
- ✦A professional hair & make-up team
- ✦A diverse, carefully selected model cast to choose from to fit your looks
- ✦High quality media coverage: runway photography, lookbook images, overall show video
- ✦Catering on show day for you and your team
- ✦An international, culture-hungry crowd in Basel during Basel Art Week
- ✦Visibility across OMG, Franck! social media channels
Why this matters:
Showing during Basel Art Week means maximum visibility – without competing with the noise of traditional fashion weeks. It's a moment when the world is already looking at Basel. We take care of the framework, the production, and the atmosphere .. you can focus on what matters: your collection.
Label: CHELLE · Photo: @bryanpschaffner
Label: CHELLE · Photo: @bryanpschaffnerWe're Looking For:
- ✦Independent fashion brands & designers
- ✦Strong aesthetics & fearless ideas
- ✦Designers and brands with a collection ready for the runway — 8-10 looks
This is not for you if:
- ✕You're looking for a purely commercial trade fair
- ✕You're not ready to present a clear vision
- ✕You're not interested in cultural exchange
- ✕You cannot commit to being on site during the preparation phase and on the show date (attendance of designers and label owners is mandatory)
Selection process:
- 1Online preselection based on your submission (portfolio/lookbook, brand statement), by 15 MARCH 2026
- 2Shortlist video call - selected candidates will receive an email invitation for a first conversation
- 3Final selection after the calls
- 4On-site location walkthrough in Basel with the selected brands
Key facts:
- ✦Show date: 17 JUNE 2026
- ✦Location: Franck Areal, Basel, Switzerland
- ✦8 Labels, in 2 Shows
- ✦Showroom inkl. Pop-Up
Photo: Franck Areal
Label: CHELLE · Photo: @bryanpschaffner